Quantity: 1 available
211 pp on heavy stock, with numerous humorous cartoon sketches interspersed throughout text. Fragile, with dark green covers semi-detached from textblock. Titling and author's name embossed on both covers. Moderate rubbing and spotting especially on edges, corner and rear cover. Numerous pencil brackets and a few underlinings in margins of text; a couple of markings in red ink. Light toning, no significant foxing. A guide for publishers and ad managers on how to sell and promote display advertising in newspapers. Written in a breezy, lighthearted vein. Scarce original copy; not a print on demand facsimile. Previous owner's name on title page. Size: 12m9 --6.5 In.
Title: Short Talks on Advertising
Edition: Firsrt Edition.
Publisher: Charles Austin Bates: 1898
Book Condition: Fair
Jacket Condition: No Jacket
Item: 1.00 Item
Seller ID: 009507
Keywords: JOURNALISM. NEWSPAPERS. ADVERTISING. DISPLAY PUBLISHING