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Ogilvy on Advertising, Ogilvy, David
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Author Name    Ogilvy, David

Title   Ogilvy on Advertising

Binding   Trade Paperback

Book Condition   Very Good +

Jacket Condition   No Jacket

Type   Textbook

Edition   First Thus

Size   4to -- 9.75 in.

Publisher   NY Vintage 1985

ISBN Number    039472903X / 9780394729039

Seller ID   010287

224 pp. on coated stock. Front cover curves outward, otherwise close to new, and no markings. Spine uncreased. The NY advertising giant reflects on decades of success and basic principles that still govern both print and broadcast advertising. Many anecdotes and case examples. Samples of ads on most pages. Written in a breezy, humorous and opinionated style, of interest both to students and consumers of advertising.

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A candid and indispensable primer on all aspects of advertising from the man Time has called " the most sought after wizard in the business" . 223 photos.

Marketing. Advertising. Salesmanship. Media. Information

Price = 6.50 USD

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