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Perry, Anthony F.; Sion, Mike Listings

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1 Perry, Anthony F.; Sion, Mike The Expert from Out of Town: Marketing a Business Nationwide
Reno, Nevada Nationwide Marketing 1997 0965269418 / 9780965269414 First Edition Trade Paperback Near Fine  Crane, Brian 
176 pp. Close to new with slight corner rubbing. Spine uncreased, no markings. Perry explores the mystique of the out-of-town consultant, urging businesses to create niche marketing strategies that play up their expertise in a given specialty. His premise is that most businesses can do better by going regional or national, rather than confine themselves to one local market.  
Price: 4.50 USD
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