407 pp. New, still in shrink wrap. A colorful, entertaining look at 8 publications that revolutionized the international magazine marketplace and shaped history as we knew it in the 20th century--Time, Der Spiegel, Life, Paris Match, National Geographic, Reader's Digest, Hola, and People. Front cover is a collage of memorable magazine covers, showing Marilyn Monroe, Prince Diana, John Lennon, Albert Einstein, et al.
""Magazines that Make History" is candy for the eye, food for the brain, and a well of knowledge for anyone with hunger and thirst for the magazine world--a must have, must read."--Samir Husni, Hederman Lecturer and professor of journalism, University of Mississippi
"This is important magazine history, but more than that, it is cultural history. . . . You've loved these magazines, and now you can get inside them and learn about the people who made and make them. You will not be able to put this book down."--Don Ranly, School of Journalism, University of Missouri
This is a book of fundamental importance to all who are passionate about journalism, for those who choose to make it a profession or study and teach it, as well as for those who are simply interested in knowing something about the origin and evolution of the most influential and successful magazines in the world. Angeletti and Oliva examine and analyze in detail those international publications that have revolutionized the magazine marketplace in the 20th century, some because they created a niche for themselves and others because they created a new style, offered key innovations, or generated a phenomenon that continues to be relevant today in modern journalism.
Over 2,000 specially selected color photographs illustrate the accounts of eight periodicals--"Time, Der Spiegel, Life, Paris Match, National Geographic, Reader's Digest, Hola ," and "People." The authors reveal the opportunities these innovators recognized and on which they capitalized, how each built and shaped a vision into a successful publication, the key personalities instrumental to their innovations and evolution, how they dealt with their competitors, and how each operates today--from editorial philosophy and story meetings to the way the cover is put together. The account of each periodical is lavishly illustrated with reproductions of stories and covers that, today, stand as outstanding examples of the art and craft of magazine journalism. From the March 3, 1923, inaugural issue of "Time" (with an entirely speculative printing of 9,000 copies) to the September 24, 2001, issue of "People" that sold over 4 million copies, this book opens up the medium that has done more than perhaps any other to shape our understanding of the events, stories, and personalities of the last hundred years.
Norberto Angeletti is an executive editor at _Clarin_ newspaper. Alberto Oliva is currently editor-in-chief of "Ser Padres"
You can learn more about the book at the author's web site, http: //www.magazineshistory.com